Copywriting Tips

1. Remember not to use outrageous or unbelievable claims in your ad
copy. People are too savvy online and won't believe you. For example,
don't say, "You can make 1 million dollars in 2 days!" Another
example, "You can fold paper at home and make up to $2000 a day!"
2. Publish a list of famous and respected customers who have bought
from you on your ad copy. People will think that if these people bought
from you, they should also trust your business and purchase your
products. Make sure to get their permission first. For example, you
could say, “Here is a list of some of our most valued customers:…”
3. Most people want the latest and newest things in life. Use words and
phrases in your ad copy like "New", "Just Released", etc. For example,
you could say, "Just Released: A New Healthy System For Losing 10
Pounds In 1 Week!" Another example, "Breaking News! Scientists
Have Discovered A Revolutionary Way To Eliminate Stress!"
4. Show ‘before’ and ‘after’ photos for your products on your web page
copy. Show the problem picture and then beside it, show the picture of
how the problem was resolved when they used your product. This will
give your prospects a clearer mental image of the possible benefits of
using your product.
5. Include your own picture in your ad copy. This will show people that
you're not hiding behind your ad copy and will increase their trust.
Also, include your contact information below the picture and a
brief statement or quote. If you feel adventurous, you could include an
online audio sound bite or video clip of yourself.

6. Most people want life to be easier. Give your prospects easy ordering
instructions, easy product instructions, etc. For example, you could say,
"Our product comes with step-by-step, easy ordering instructions!"
Another example, "Our web site offers 5 easy ways to order!"
7. Include emotional words in your advertisements. Use ones like love,
security, relief, freedom, happy, satisfaction, fun, etc. For example, you
could say in your ad, "Imagine meeting the love of your life and
feeling the pleasure of happiness. You'll have the security of knowing
you won't be alone any more."
8. You can get ad copy ideas by studying similar products’ advertising
material. Collect their sales letters, classified ads, web ads, e-mail ads,
etc. Make a ‘swipe file’ of the best copies you’ve seen. For example, if
you have seen a good idea for a guarantee, you could add some of your
own ideas to it and adapt it to your ad. But don't just copy it, of course.
9. Use headlines and sub-headlines all over your your web site that will
grab your visitors’ attention. They will attract them to explore your web
site longer. They could be for your free e-zine, product ads, free
content, message board, chat room, etc.
10. Use short sentences or sentence fragments in the body of your sales
copy. A short burst of words can catch a skimmer’s eye with one quick
glance. If people have to read a long sentence or paragraph in
order to understand your message, the skimmers may not order from
you.

11. Use the phrase "invest in our product" instead of the words “buy”
or “purchase”. This makes prospects feel they're investing in their
future if they buy. You could also tell people how much others have got
back from your product by publishing testimonials of people who have
made money or reaped the benefits.
12. Use the word "fast" in your ad. People want fast results, fast
delivery, fast ordering, etc. Nowadays, we usually value our time more
than our money. For example, you could say, "Our product works fast!"
Another example, "Our product comes with fast shipping options."
13. Use the word "guaranteed" in your ad. People want to be assured
they are not risking their hard-earned money buying your product. For
example, you could say, "Our product comes with a 90-day money-
back guarantee!" Another example would be, "Don't forget our product
comes with a lifetime guarantee!"
14. End your sales letter or ad copy with a strong closing. It could be a
free bonus, a discount price, a benefit reminder, an ordering deadline,
etc. For example, you could say, "P.S. Remember, you'll get 5 bonuses
valued at $245!" Another example would be, "P.S. Like mentioned
earlier, if you order today you'll get 45% off!"
15. Ask people at the end of your copy why they decided not to buy.
This will give you new ideas on how to produce ad copy that’s more
profitable. It could be reason. Improve your salescopy from the
feedbacks that you’re getting.

16. Tell your potential customers in your salesletter that your ordering
system is highly secure. Also reassure them that you take every effort
to protect them. People want to feel they are safe online. They want to
know that you care about their well-being. Tell them all about what you
currently do for them to make them feel more secure.
17. Turn your ad copy into a story or article. Your visitors won't be as
hesitant to read your ad and will become more interested in your
product. For example, you could start your ad by saying, "Once
upon a time…" Another example would be to start your ad out with
"FREE Report!" Or "How To..."
18. Enhance the power of your ad copy benefits by using attention-
getting words, highlighting keywords, using color, using quotes,
bolding key phrases, underlining, etc. For example, "Instant Profits",
“Super Fast Results”, “Lose Weight”, “Save Money”, “Increase Sales”,
etc.
19. Make your visitors feel good about themselves by giving them
compliments. If they feel good, they will also feel good about buying
from your web site. For example, “You are in the 1% of people who
are serious about changing their life.” Another example, “You are
brave for going the extra mile to eliminate your financial problems.”
20. Make your visitors feel comfortable at your web site. Give them
your main business address. Your visitors may not trust you if you're
using a P.O. Box. If you want to make them feel really comfortable,
give them your business, home and phone number. Then they will
know they can get hold of you if they need help.

Marketing Strategies

1. Think of a domain name for your web site that's easy to remember.
It should be related to what your business does, sells or provides. If
there aren’t any business names available, use your actual birth name.
You could at least brand yourself. Your own name will give you
credibility.
2. Team up with your competition by starting an association for your
specific industry. It could lead to a profitable partnership with them.
You could promote each others products. You could exchange banner
ads, sell each other's products as back-end products, cross-promote, etc.
This would increase your sales and business exposure. Do not see
competitors as ‘competitors’, but partners.
3. Interact with your online customers on a regular basis. This'll show
them you care about them. You could email them more often or use a
chat room, forum or an online message system. Always be interested in
what people have to say, answer their questions, give them
compliments, and take the time to talk about things other than just
business, etc. 4 Ask your customers what they would like to see offered
by your business in the future. This type of information can boost your
sales. For example, you could find out they are interested in buying
DVDs from your business. You could contact a DVD supplier and start
selling them as back-end products.
4. Organize your marketing and advertising into a plan. Create a list of
daily, weekly, monthly and all other future promotional plans. Try to
follow your plan step-by-step every day. This will free up your
time by being more systematic and organized. If the plan isn't working,
don't be afraid to tweak it some.

5. Give visitors a positive experience when they're at your web site.
Provide them with original content and free things. They'll tell all of
their friends about it. You could also persuade them to tell their friends
about it by starting an affiliate program. It could pay per sale, per click
or per lead.
6. Make your customers get excited about your business and they will
tell their friends. Give them a free vacation certificate, a coupon, etc.
For example, you could say, "Get a FREE vacation to (the location)!
Another example would be, "You will also get a $200 coupon to our
next event!"
7. Never think your customers are satisfied with their purchase. You
should be constantly finding new ways to better your product and
service. You could give the free surprise gifts, survey your customers,
take all their opinions and questions seriously, set up focus groups to
improve your product, etc. This method alone will double your sales if
done correctly.
8. Sell your product in a package deal with other web businesses. You
can both advertise it and split the profits. For example, if you are
selling tennis rackets, maybe you could partner with a tennis ball
business and package them together. It's a win/win joint venture deal.
9. Use pop-up windows on your web site. I know they say it’s irritating,
but they grab your visitor's attention because they jump right out at
them. For example, you could use one to get people to subscribe to
your fre e-zine. Another example, you could offer them a surprise
bonus for buying in the next few minutes with a timer counting down.

10. Get the most from each one of your visitors. Ask them to subscribe
to your e-zine, participate on your message board, bookmark your site,
etc. One of the most effective ways to persuade people to do anything
is to give them a freebie or strong benefit for taking the action you want
them to. For example, "Get 4 Free Profitable E-books For Subscribing
To My E-zine!"
11. Think like your potential customer. Put yourself in your visitors’
shoes. Design your site for them, not for yourself. Create your product
around your visitors, not because you would buy it. For example, if you
were selling to people who were thinking of going bankrupt, think
about how they feel. They would likely want to avoid bank-ruptcy, they
would feel tired of not be able to afford anything, they would be fed up
with creditors calling, etc.
12. Offer your customers extra add-on products at the point of
purchase. For example, if they are buying an electronic toy, try to sell
batteries with it. For example, “Check Here To Add 4 Batteries For
Only $2.95 More!” Another example, “Click Here To Upgrade To The
Deluxe Version For Only $10 Extra!”
13. Offer a free affiliate/reseller program. When you offer people a free
opportunity to make money, they will line up to visit your web site.
You should offer fair and high commission, affiliate training, a good
tracking system, tested and proven marketing ads and other persuasive
benefits.
14. Create a free e-book with the advertisement and link of your
affiliate web site. The subject of the free e-book should draw your
target audience to download it. Also submit it to some e-book
directories. The more exposure your free e-book gets, the more your ad
will be seen.

15. Advertise the product you're reselling in your signature file. Use an
attention-getting headline and a good reason for them to visit your
affiliate site. Make sure your sig file doesn't go over 5 lines. Also
include your name, occupation, business name and e-mail address.
16. Provide your web site visitors with content they can't read
anywhere else. People will stay longer a your web site to read the
original content. You could also allow them to read through your e-zine
and archive the back issues on your web site. Or you could charge
access to the back issues because it would be original content.
17. Give away the e-book as a gift to your current customers as a way
of letting them know you appreciate their business. Place an ad in the e-
book for a new back-end product you're offering. For example, you
could say, "We Are Giving You This E-book As A Way To Say
Thanks For Being One Of Our Most Loyal Customers."
18. Use a redirect page to boost your sales. People think the long
affiliate URLs look unprofessional in e-mails, so you could redirect
them to a web link. For example, if you sign up to an affiliate program
and it has a really long URL, you could use a redirect page to shorten it
in your ad. It would take your customer to the redirect page and then
send them to the target web site.
19. When you make your first sale, follow-up with the customer. You
could follow-up with a "thank you" e-mail and include an
advertisement for other products you sell. You could follow-up every
few months. For example, you could attach or link to other products
you sell or resell.

20. When you ship out or deliver your product, include a coupon for
other related products you sell in the package. This will attract them to
buy more products from you. For example, haven't you ever bought a
product and saw an ad or flyer inside the package that made you want
to buy another product?
21. Brand your name and business. You can easily do this by just
writing articles and submitting them to e-zines or web sites for
republishing. You can also write free e-books, reports, books, print
magazine articles, autoresponder courses, mini sites, etc.
22. Model other successful businesses or people. I'm not saying copy
them outright, but practice some of the same habits that have helped
them succeed. For example, if you see a successful business person
always eating healthy foods, you should try to do the same thing.
23. Visit forums where your potential customers would gather. You can
lurk and do market research or mention your product to people. For
example, you may read many of the same posts about wanting
to learn more about e-book marketing. So, right there would be a good
product idea.
24. People love to get free things. A free e-book is perfect. They will
visit your web site to get the free valuable information. You could also
start your own free e-book directory and allow other authors to submit
their e-books. You could be offering hundreds of free e-books in no
time!
25. Give away the full version of your e-book in exchange for
testimonials. You can use these customer statements to improve your
ad’s effectiveness. It would work for free or paid e-books! You could
offer sample excerpts or chapters to give them a taste of it.

26. Make more commissions from the affiliate programs you join by
giving your own endorsement for the products. They usually pull more
sales than ads. For example, you could say, "This e-book sent chills up
my spine! I highly recommend buying it!” Another example, "All I
have to say is, ‘Wow! It's that good!’"
27. Increase the perceived value of your free things or bonuses by
including the retail dollar amount the freebies would normally sell for.
For example, you could say, "Bonus 1# Marketing Tips Newsletter
(a value of $120)." Another example, "Get 7 Bonuses With A Retail
Value Of $345! That more than pays for your purchase!"
28. Team up with your weaker competitors to beat your stronger ones.
You can create win/win joint venture and cross-promotion deals with
them. You could share marketing and advertising costs, create
new products and services, share skills and strategies, trade leads, etc.
29. Use permission marketing to increase your sales. You simply ask
people to sign up to your e-mailing list. They'll already be interested in
your messages or ads because they’ve visited your related web site.
You could also offer them incentives for signing up like freebies,
discounts, expertise, content, etc.
30. Multiply your marketing all over the Internet by creating free
bonuses for other businesses’ products. You just include your ad
somewhere on the bonus. For example, if your target audience is
network marketers, you create bonuses for MLM companies.

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